No Huddle, a newsletter covering the business of sports and entrepreneurship, profiled Feasibly in a recent issue by founder Sam Foley. The issue focuses on the mixed-use districts growing up around sports venues. Sam frames the story around The Battery Atlanta, the district surrounding Truist Park, home of the Atlanta Braves. The district now generates the bulk of the profit for Atlanta Braves Holdings, the team’s parent company.
From the Chicago Bears’ Arlington Park plan to the University of Kansas Gateway District, Sam traces the trend through pro and college sports and all the way down to the housing and retail now planned around youth sports facilities. Each of these projects starts with the same questions: whether the apartments will lease, the restaurants will fill and the hotel can make money.
In the profile, Sam describes Feasibly as a market study engine for venue-anchored mixed-use real estate, delivering bank-ready studies in 3 to 5 business days. He highlights a couple of recent Feasibly projects, including a market and financial feasibility study for the Mississippi Coast Coliseum Commission in Biloxi, Miss., and market feasibility and financial modeling for PB Development’s North River District in Fort Wayne, Ind.
We appreciate Sam for the thoughtful coverage.
